The TATRA brand is one of the longest-standing trademarks in the automotive industry
The trademark provides protection against the use or loading of the logo, trademark, their graphic representations of the company and the like of the company (including TATRA TRUCKS) - so it is of fundamental importance and provides the expression with legal protection against its misuse.
The TATRA mark was first registered in 1933 as a combined trademark for refrigeration equipment in connection with a licensing agreement for the production and distribution of refrigerators with the German company Alfred Teves Maschinen und Armaturen-Fabrik G.m.b.H., Frankfurt a. M. (abbreviated as Ate). The word TATRA in a circular field was supplemented by the word Ate written in white on a black rectangular field. The horizontal hatching of the circular field indicated the intention to use the mark in the blue color of this field, which is also confirmed by the preserved original labels of refrigeration products.
In 1934, after the presentation of the revolutionary aerodynamic passenger car Tatra 77 at the Berlin Motor Show, the company Závody Tatra filed an application for national registration of a separate word trademark TATRA in the Czechoslovak Republic. It was registered on September 3, 1934. In the autumn of the same year, an application for international registration of the same trademark was filed with the International Office of Industrial Property in Bern. And although it was not a simple matter compared to the national one, the registration was completed on March 5, 1935.
On September 9, 1935, the company Závody Tatra filed an application for a combined trademark TATRA in a circle – it was registered in black and white, with white lettering on a black background. In accordance with the interpretations of the time, such a design covered any color combination of light lettering on a darker background. The graphic design of the word TATRA was somewhat different from earlier trademarks.
In 1992, the TATRA trademark was declared a well-known trademark by the Industrial Property Office.
Basic information on TATRA TRUCKS intellectual property
- TATRA TRUCKS has a number of TATRA trademarks – in both word and graphic form, in more than 100 countries around the world – and has a proven good reputation. It also owns many patents, utility models and industrial designs.
- The use of a trademark or other intellectual property is possible only on the basis of a valid license agreement granted by TATRA TRUCKS.
- The applicant must provide a sample of the product with a specific image of the TATRA trademarks for which the license is requested and which he intends to market.
- In the case of book publications, the author should describe in detail his creative intention and the way in which he wants to use the TATRA trademark in the work in his application.
- TATRA TRUCKS also opposes inappropriate, unethical and disparaging use of its trademarks.
- Those who use the TATRA trademark without valid license agreements are sent a warning by TATRA TRUCKS in the form of a call requesting an explanation of the action. Finally, the next procedure is determined.
- Those interested in using the TATRA trademark can contact the e-mail address jana.kunovska@tatra.cz with a request